Artist creates Beetle from scrap parts for VW's 'Think Blue' campaign

One of the most iconic cars of the 20th century, the Volkswagen Beetle was the most manufactured and longest-running vehicle to ever be produced on a single design platform. 2003 saw the end of production and the end of an era, 65 years after the Beetle was launched, owing to decreased demands. But, this hasn’t diminished our love for the Bug which has served as inspiration for many art works.

Beetle made from scrap material

Taking the Beetle as his muse, Haribabu Natesan has created an art piece that makes use of scrap parts to create a one-of-a-kind Bug. To be exhibited at the Kala Ghoda Arts Festival in India’s Mumbai from February 4th to 12th, the Beetle car art piece has wowed internet viewers with its craftsmanship and attention to detail. Following its exhibition at the Kala Ghoda fest, it’ll be taken to the Beetle’s birthplace of Germany.

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Beetle made from scrap material

Beetle made from 2805 scrap material

The scrap parts were collected by Volkswagen through clean up drives that the company undertook as part of its ‘Think Blue’ campaign which advocates environmental sustainability. All in all, Natesan made use of 2,805 scrap parts ranging from discarded speakers to pens. The life-sized art piece was constructed with 60 motherboards, 800 spark plugs, 800 cold drink crowns, 200 bottle caps, computer keyboards, cassettes, barbeque sticks, hard disks, one flatscreen monitor, typewriters, telecom wires, speakers, CDs and pens.

What’s amazing is how Natesan has managed to bring all the pieces together to create an art piece that could very well be mistaken for a real Beetle from a distance. To promote sustainability and recycling, the Beetle car art will also be showcased in different locations of the country.

Volkswagen’s ‘Think Blue’ campaign appears to have taken off extremely successfully, not only cleaning up the environment but also giving creative people a chance to show the world what they’re made of.