In the world of automobiles, no platform is more important for showcasing new models than car exhibitions. Here, potential buyers and automobile fans can come together and get an eyeful of what’s on offer. From the Geneva Motor Show to the New York Auto Show, there are many such events that play host to showcasing stunning vehicles. But, one name stands out for displaying elegant vintage cars known for their beauty and performance decades ago: Concorso d'Eleganza Villa d'Este. Held in Lake Como, Italy, in recent years the event has played host not only to vintage automobiles but new models as well. This year, the ongoing event welcomed legendary British automaker Aston Martin which showcased its next generation DBS sports coupe concept. The red beauty has been named the AM310 and can be viewed at Lake Como.

Aston Martin had earlier unveiled its most expensive and exclusive car, the One-77 (with 77 being the number of units that were produced), at Concorso d'Eleganza Villa d'Este which saw rich buyers trying their best to get a piece of the stunning ride. The DBS concept looks set to trigger the same reaction with its low height and elegant lines. From the few images we’ve seen, the DBS sports sleek, sloping headlights, two-tone spoked wheels, the recognizable front grille with vertical slats and the Aston emblem riding the hood.
The new DBS will go into production later this year and sales will begin by 2013. Till then, automobile fans with deep pockets will have to be content with gazing at images of this latest offering or taking a trip to Concorso d'Eleganza Villa d'Este to see it firsthand.
Only a few details have been released by Aston including that the DBS will be powered by a 6.0-liter V12 engine and that the body will consist largely of carbon fiber. The flaming red delight had a number of people talking as everyone had wondered what Aston’s next design would be.
It would be interesting to see if the new offering will be impacted by recent reports of a crash involving the prized One-77. According to news, the car was said to be moving at high speed and crashed into a curb. The vehicle was totaled but the main passenger cell looked to be pretty intact. We’re guessing this is due to the One-77’s carbon fiber monocoque, an ultra strong construction technique that’s been employed by numerous automakers.
Like the One-77, the DBS will be employing carbon fiber though we aren’t sure if the monocoque technique will be used. We’re hoping it does as the V12 is guaranteed to make the DBS hit high speeds with its projected 500 hp plus output. Incidentally, such an engine should be expected to touch speeds of over 191 mph and a sprint time of under four seconds in the 0-62 mph run.
There’s no confirmation on whether the new model will be a limited edition though it wouldn’t be a surprise if Aston is attempting to cash in on the exclusivity and popularity the One-77 commanded. It should be quite a feat despite the new DBS’s stylish design as the One-77 was a vehicle that was truly ‘77’ of a kind.