So what's Dunlop offering at SEMA? A freaky marketing strategy! If you buy four tires from Dunlop, those guys are going to tattoo your arm with the Dunlop logo. Dunlop's marketing manager Janice Consolacion thinks of this as a good marketing move.
Considering that a large number of Americans have a tattoo on their body, Consolacion believes that those who are tattooed will become brand ambassadors and a symbol of the brand's style and performance!
Dunlop has been up to some craziest marketing stunts; its previous campaign had a tyre tread design shaved into the head of volunteers. Bizarre!