People at Chrysler LLC have come up with an intriguing marketing trick, they have announced a Sweetest Day contest, where the contestants stand a chance to win a 2008 Jeep Liberty 4x4.
The event will be hosted in Cleveland on October 18, and is open to legal residents of legal resident of Ohio, Indiana, Illinois, Michigan, Kentucky, Pennsylvania and West Virginia. Contestants must be above 18 years of age.
To participate in the event, log on to the Sweetest Day website before 5 p.m. EDT on October 11.
Participants will also have to submit a 250-word essay on 'Why do you want to celebrate Sweetest Day the Jeep Way?'
Seven people will be selected for the Sweetest Day. These contestants will have to lick their way through one of the seven chocolate covered Jeep vehicles. The first two contestants who lick through the chocolate will move to the next level, where they will have to search for the keys of Liberty in a vehicle filled with candy.