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This psychedelic hearse was created by Matthew Shuter, who saw a business opportunity in the aging Woodstock Generation. Now that the generation is “dying out,” the hearse was created to provide them a colorful last journey, akin to the life they spent.
Colors on the hearse are inspired by the Beatles' film Yellow Submarine, for an added bit of the retro flavor. Shuter calls this hearse a “recession proof business opportunity for funky funerals” and something a lot better than a “boring black hearse.” He now plans to auction the vehicle on eBay, with a reserve bid of £5,000 ($8,200).