Volvo launches its own Art Car in Switzerland

I personally just love what Volvo has done with their latest model, 2011 S60. Apart from making their latest model a thing of the art, they have beautified the streets of Switzerland with vibrant colors. Obviously, a special note of thanks goes to the various artists who literally painted the town red.

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The paintings proved a dual purpose in a very convenient way. Apart from showcasing the art, the latest Volvo’s model was launched with a gush of enthusiasm recently. As per Volvo Cars Switzerland President Anouk Poelmann, fusing the art with the launch of the machine helps to lend a creative edge towards the unveiling of their recent model.

Art car is not an unexplored concept though. BMW expertly interpreted this concept with the help of Alexander Calder who painted a 3.0 CSL in 1975.

I say way to go guys, because there is no other way to promote your car. Some of the photographers of the event clicked some quick snaps which were compiled and later converted into a video.

Picture Gallery

Volvo 2011 S60 Art car

Via: Wired